Music Marketing Post #1

Miscellaneous Music Marketing

      Determining common ground between four seemingly random songs to combine into one singular artist caused struggle for my group. We could not decide how to depict a serious artist who has a variety from punk to soul and then some. After deciding to focus on the electronic dance music genre for our music video and research, we discovered artists who have worn a mask or changed their clothes to represent their different sides. Our artist, Яyker will wear a different mask for each genre he sings. For example in the electronica song, he will wear the mask shown in the music video for live performances and social media. On the right, are messages sent in the group chat when determining which mask to use for Яyker. Another issue we faced was the difference in opinions and ideas. Working with four people means four different ideas of how this project should be done, each who feels their way is the best way. We learned how to compromise and work as a team which has sped up our work tremendously. 

In order to organize our thoughts, we utilized platforms including iMessages, Google Docs, Google Slides, and Canva. Canva is a great resource for creating unique images, perfect for Яyker’s logo (which can be seen on the bottom left). We also used a google doc to organize our information regarding Яyker’s social media and research as shown on the bottom right side of the screen. Яyker has a merchandise line which has also been created on Canva using the Яyker strikes logo and various clothing items including but not limited to: beanies, hoodies, and t-shirts.

By Friday, we will complete half of our presentation and the research to accompany it. Then, using our completed research, we will plan our music video and how exactly it will assist the marketing campaign for Яyker. Over the weekend, we will record our music video. Editing will take place and be completed by Monday night in order to have sufficient time to practice our presentation. We will utilize our time leading up to the final presentation in order to practice and prepare to be fully knowledgable and ready to sell the Яyker Strikes brand. Overall, there are many elements to include and incorporate in order to successfully create this brand and bring our ideas to life. Although he have a short time frame, cut even shorter due to health and other issues, with proper time management and hard work, we will pull it off and introduce to the world: Яyker Strikes.